Autogas is a leading player in Ukraine’s gas cylinder equipment market. Their website serves both wholesale buyers (B2B) and end consumers (B2C). Smaller suppliers and auto workshops make their purchases here.
The main issue was that the website was outdated, overloaded with information, difficult to navigate, and didn’t reflect the company’s #1 status.
Visual concept:
– Developed a new color palette based on shades of blue and green—evoking eco-friendliness, clean combustion, and reliability. Instead of aggressive colors, the look is soft yet professional.
Logo rebranding:
– Simplified and refreshed the logo, making it adaptable while remaining recognizable to existing customers.
UX design for B2B + B2C:
– Considered different user scenarios (quick access for bulk orders / searching for individual parts);
– Improved filtering, sortings;
– Added logical navigation by brands and kits;
Interface details:
– Hover effects, animations, and microinteractions enhance engagement and bring the pages to life;
– Clear typographic hierarchy, strong contrast, and excellent readability.
– The company received a modern, user-friendly, and confident interface that reflects their leadership status.
– The experience improved for both retail and wholesale customers.
– Brand loyalty among existing users increased.
– The client received positive feedback from partners and customers.
The interface is fully optimized for smartphones and tablets. Navigation, catalog, filters, product cards, and the checkout process are all designed for comfortable use on small screens.
The website is equally convenient for quick browsing and full purchases on mobile devices.
The AUTOGAS redesign delivers a universal interface for B2B and B2C, with a robust UX architecture that accounts for the behavioral differences of both audiences.
I didn’t just refresh the visuals—I helped the brand resonate on a new level without losing the trust of existing customers.
