Profinstrument has a wide range of products, its own service center, and training for customers.
The previous website was outdated: navigation was inconvenient, the product search process was complicated, and the overall look did not match the company's level. The goal of the redesign was to create a modern, functional, and user-friendly interface that conveys the brand's values and expertise.
During the redesign process, I:
– Refreshed the visual style by adding modern typography, contrasting blocks, and bright accents.
– Completely redesigned the structure of the main page — now users can see the main categories, promotional items, new arrivals, reviews, and ratings.
– Designed a new product card with a well-thought-out layout that makes it easier to choose.
– Optimized search and filters — it is now easier to find the tool you need.
– Added the “Buy in 1 click” option to speed up the purchase process.
– Improved overall site navigation logic: reduced the number of clicks for basic actions.
The redesign significantly improved the UX:
– The website has become clear, attractive, and convenient even for new users.
– Product cards and page structure work effectively — customers can easily select and purchase items.
– The customer was completely satisfied. Almost all layouts were accepted on the first try — only textual edits were made.
– The project went smoothly, efficiently, and with satisfaction on both sides.
The website is fully adapted for mobile devices:
– All elements are scalable and easy to click.
– The interface retains its logic and convenience on any screen.
– Users can easily search, view, and purchase products from their phones.
This project is an example of how redesign can not only “refresh” a website, but also turn it into a powerful sales tool. I am pleased that we managed to make the interface simple and professional at the same time — exactly what a company with many years of history on the market deserves.
