The client knew exactly what they wanted—a functional, user-friendly, and competitive online store.
He provided a detailed 30-page technical brief, outlining every feature, navigation element, design preference, and a large set of references. The task was to bring all of this to life while incorporating my own design vision.
I carefully analyzed all the requirements and proposed a series of improvements—both in structure and UX solutions.
– Established a logical category hierarchy, emphasizing jeans as the main product.
– Added dedicated sections for “Top Sales,” “Promotional Items,” and “Best Offers” to boost sales.
– Optimized product cards: price, size, rating, and CTA—all clearly visible.
– The visual design is clean and modern, free of clutter—ensuring the focus remains on the products.
The client received a stylish, well-structured, and user-friendly online store that instantly inspires trust.
– Balanced content: photos, text, and promotions.
– Simple product selection and ordering process.
– Design that matches the brand and emphasizes quality
The site was designed mobile-first, taking into account that most purchases are made from smartphones.
– Convenient mobile navigation, access to filters and categories
– Buttons, CTAs, product cards — easy to click and view
– All content remains structured and easy to view on a small screen
This is a case where the combination of detailed technical specifications, understanding of the target audience's needs, and a design-oriented approach yielded very strong results.
The BlueJeans website is a striking example of a high-quality e-commerce project.
