Sunsay NRG is one of the leaders in the Ukrainian solar energy market. The company specializes in the B2B sector, offering a full cycle of services—from design to installation and maintenance of industrial solar power plants.
After solidifying their position in Ukraine, Sunsay NRG decided to expand into the German and Swiss markets. They needed a new website that not only showcased the company but also demonstrated their expertise, met the high standards of European clients, and outperformed competitors visually.
I designed a structured, clean, and modern website where each section guides the user toward action, gradually highlighting the company’s advantages.
Desisgn
– Clean aesthetics that combine the precision of engineering solutions with the purity of renewable energy.
– Emphasis on large photos of real projects and employees to showcase scale, expertise, and transparency.
– Yellow as the accent color symbolizes the energy of the sun and strengthens the brand’s visual identity.
– Smooth animations on block appearances create a modern feel without unnecessary load.
UX and structure
– Clear and logical flow: users immediately see the offer and benefits, followed by specific work stages, completed projects, social proof (testimonials), and a call to action.
– The site isn’t overloaded with text—there’s plenty of white space, and information is presented in concise bullet points that resonate well with the EU audience.
– Clear separation of company responsibilities, advantages, and processes allows users to instantly grasp Sunsay NRG’s expertise.
– The website visually surpasses the quality of most competitor sites in Germany and Switzerland.
– Highlights the company’s professionalism, scale, and experience.
– Ready to scale to other countries without needing to redesign the structure.
– Builds trust from the first seconds thanks to clean design, logical flow, and well-crafted content.
The mobile version is fully optimized for modern standards. The information structure is preserved, allowing users to quickly find the necessary sections.
– Convenient navigation with a compact menu
– Carefully adapted images maintain visual rhythm and emphasis
– All CTAs remain accessible, and texts are easy to read
– Animations run smoothly without overloading the device
Sunsay NRG is more than just a website about solar panels. It’s a trust-building platform for the B2B sector that clearly communicates the company’s expertise, technological edge, and modern mindset. The project became a launchpad for entering new markets and confidently presents the brand as a reliable partner in the energy of the future.
