The company was preparing to launch sales in Ukraine and needed a complete brand package: a logo, visual identity, packaging, and an online store designed to instantly capture customers’ hearts.
The main challenge was to create a light, atmospheric, and commercially effective website that stood out from generic marketplaces and typical tea shops.
Brand identity and logo:
- I designed a soft, modern logo with natural associations—a leaf, a cup, and rounded typefaces.
- The color palette features green, herbal, and milky tones that evoke calm and trust.
- Icons, spacing, and typography—all convey a sense of harmony and attention to detail.
Website design
- A light design with plenty of white space, visual rhythm, and warm tones.
- A logical structure: the homepage is divided into sections featuring top products, categories, discounts, new arrivals, articles, and reviews.
- Microanimations add a natural touch without distracting—smooth product reveals, subtle hovers, and gentle button transitions.
- The focus is on the emotional atmosphere of tea drinking, not just sales.
– The entire design—logo, packaging, and website—was approved on the first try.
– The website leaves a pleasant emotional impression that makes you want to brew tea right away.
– In its niche in Ukraine, the website stands out as one of the best—clean, aesthetic, and professional.
The mobile version is fully optimized for modern standards. The information structure is preserved, allowing users to quickly find the necessary sections.
– Fully responsive design that preserves both atmosphere and usability.
– Optimized menu and intuitive navigation.
– Products are easy to browse, with large, readable buttons even on small screens.
– All sections are preserved with a focus on conversion points (products, CTAs).
TerenTea was a project that brought true enjoyment. It’s about aesthetics, calm, and tea harmony. Together with the client, we created not just a website, but a complete brand world where design, logic, and emotion work in unison. This is a case where everything came together perfectly—on the first try.
