WinHub is a national infrastructure project aimed at creating a network of next-generation logistics parks. The total planned area of these hubs exceeds 1 million square meters.
The client had an ambitious goal — to present WinHub as a large-scale, modern, and reliable investment project.
The challenge was:
– The project had to be approved by over 10 stakeholders on the client’s side — each with their own vision;
– It was necessary to create a representative design that would simultaneously convey trust, scale, and technological sophistication;
I built the design around several key principles:
– Scale through composition and infographics — large numbers, a map with locations, blocks with hub specifications, total area, certifications, investment indicators — all of this visually communicates the scale and seriousness of the project;
– Refined modern aesthetics — A design that balances tech-inspired aesthetics with corporate elegance. It features a clean grid layout, generous white space, and a green-black-white color palette.
– Structured and intuitive navigation — included dedicated pages for each hub, an “Investors” section, a part about the ESG approach, as well as news and media;
– Smooth animations — subtle and context-driven animations that bring the site to life, enhance smoothness in user experience, and emphasize its scale and tech sophistication;
– The platform has become the official showcase of the project — used in negotiations with investors, media, and partners.
– The website serves both reputational and communication purposes while remaining user-friendly even with a large volume of content;
– Animations, clear structure, and visual style convey a sense of a reliable, modern developer ready for scaling;
A significant part of the audience uses the site primarily on smartphones, so I paid great attention to responsive design and mobile UX.
– The site is fully responsive across all screen types.
– Designed the navigation, complex element interactions, infographic scales, and spacing to ensure the interface remains both user-friendly and polished on any device;
– Animations were also tailored to different screen conditions, especially mobile, maintaining smoothness and interaction logic throughout.
This case is an example of how design can convey the developer's ambitions, strengthen investor trust, and balance modernity with restraint. The platform looks respectable in the market and easily scales with the growth of the project.
Scale. Clarity. Motion. These three qualities formed the foundation of WinHub’s design.
