ZooMasshtab is a new player in the Ukrainian pet products market. The team already had logistics and warehouses in place but lacked a convenient online sales tool. The task was to create a modern, engaging, yet efficient e-commerce store from scratch.
Key challenges:
– Starting the project from scratch: no design, structure, or style;
– Large volume of products across various categories;
– Needed to combine a warm visual identity with a clear commercial UI;
– The site needed to build trust with initial customers and be ready for scaling;
I designed an interface that blends a warm brand identity with commercial effectiveness:
– An intuitive catalog with filters, categories, and sorting options
– Product cards featuring variations, detailed information, specifications, and reviews
– Cart and checkout pages carefully crafted with attention to every UX detail
– Promotional banners, curated collections, and branded sections to support marketing efforts
– Clean and striking UI that makes the store stand out from competitors
– Easy navigation and search across a vast catalog
– An emotional tone of voice that builds trust
A significant part of the audience uses the site primarily on smartphones, so I paid great attention to responsive design and mobile UX.
– All pages are fully responsive and optimized for smartphones, tablets, and large screens
– Thoughtfully designed mobile menu with a logical structure and quick access to key sections
– Search, categories, promotions, and brands—all easily accessible
– Navigation elements are conveniently placed for easy interaction on mobile devices
This project is more than just an online store—it’s the first step toward building a large-scale pet brand. I created a design that captivates users at first glance: light, lively, and inviting exploration. With responsive layouts, logical navigation, and sales-focused highlights, everything works toward one goal: making users want to come back again and again.
