{"id":6887,"date":"2025-07-28T18:43:05","date_gmt":"2025-07-28T18:43:05","guid":{"rendered":"https:\/\/roman-uiux.de\/?post_type=quanto_project&p=6887"},"modified":"2025-08-05T14:44:52","modified_gmt":"2025-08-05T14:44:52","slug":"aptekiua","status":"publish","type":"quanto_project","link":"https:\/\/roman-uiux.de\/en\/projects\/aptekiua\/","title":{"rendered":"Apteki.ua \u2014 convenient online service for searching and booking medicines"},"content":{"rendered":"
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Apteki.ua \u2014 convenient online service for searching and booking medicines<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Context\nand challenge<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Apteki.ua is a service that aggregates products from pharmacy chains across Ukraine. Its mission is to help people quickly find the medicines they need, compare prices, and conveniently reserve products at the nearest pharmacy without extra fees.<\/p>

\u00a0<\/p>

The key challenges I faced during the project were:<\/p>

\u2013 Implement a user-friendly medicine search that accounts for various options (dosage, form, quantity, packaging).
\u2013 Enable search not only by brand name but also by active ingredient.
\u2013 Build intuitive navigation through product categories using the ATC classification system.
\u2013 Create informative product cards featuring all characteristics, instructions, and options to view alternatives.
\u2013 Enable pharmacy selection from both a list and a map, taking into account prices, discounts, and geolocation.
\u2013 Optimize the ordering process by making reservations as simple as possible
\u2013 Adapt all functionality for the mobile version and develop a PWA application.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Online service<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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UX\/UI Design<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Solution<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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I designed and implemented a fully functional UX\/UI for the platform:<\/p>

Search:
\u2013 Search by medicine name, specific product, or active ingredient.
\u2013 Autocomplete and real-time suggestions.<\/p>

Catalog and navigation:
\u2013 A full product catalog built on the ATC classification system.
\u2013 User-friendly filtering system (form, dosage, manufacturer, availability, price) and sorting options.<\/p>

Product page:
\u2013 Key information: dosage form, strength, manufacturer, instructions, price.
\u2013 Ability to switch between different variations of the medication.
\u2013 Interactive instructions with navigation across sections.
\u2013 A section for alternatives based on the active ingredient.
\u2013 Add to favorites.<\/p>

Pharmacy selection:
\u2013 On desktop: map and pharmacy list displayed on the same screen with interactive synchronization.
\u2013 On mobile: separate tabs for the map and the list.
\u2013 Display of promotions and discounts during the reservation process.<\/p>

Ordering:
\u2013 Minimal steps: phone number \u2192 code \u2192 confirmation.
\u2013 Order status tracking.
\u2013 In the cart: ability to search for products within the selected pharmacy.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Result<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\u2013 Conversion to orders in the mobile app exceeded 20%.<\/strong>
\u2013 Usability of the service was improved, especially on mobile devices.
\u2013 Positive user feedback highlighting the ease of search and ordering.
\u2013 Increased number of repeat orders through user accounts.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Mobile version<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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In the mobile version, I preserved full functionality and adapted the interface for convenient daily use:
\u2013 Added a bottom navigation menu with main sections: search, catalog, pharmacies, cart, favorites.
\u2013 Pharmacies placed in separate tabs: list and map\u2014for easy comparison.
\u2013 Product page optimized for scrolling: easy variation switching, segmented instructions, and alternatives.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Summary<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Apteki.ua is more than just an online aggregator; it\u2019s a full-fledged health care service. I successfully created an interface that:<\/p>

\u2013 solves complex search and navigation challenges within a large dataset;
\u2013 helps users quickly find the best option;
\u2013 ensures a simple and clear reservation process;
\u2013 performs efficiently on both desktop and mobile devices.<\/p>

This project was a challenge for me in terms of complex logic and extensive functionality, but at the same time, it was a valuable experience in creating user-friendly services in the e-health sector.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

UX\/UI-\u0434\u0438\u0437\u0430\u0439\u043d \u0441\u0435\u0440\u0432\u0456\u0441\u0443 \u0434\u043b\u044f \u0437\u0440\u0443\u0447\u043d\u043e\u0433\u043e \u0432\u0438\u0431\u043e\u0440\u0443, \u0431\u0440\u043e\u043d\u044e\u0432\u0430\u043d\u043d\u044f \u0442\u0430 \u0432\u0456\u0434\u0441\u0442\u0435\u0436\u0435\u043d\u043d\u044f \u043b\u0456\u043a\u0456\u0432 \u043e\u043d\u043b\u0430\u0439\u043d \u0437 \u0430\u043a\u0446\u0435\u043d\u0442\u043e\u043c \u043d\u0430 \u043c\u043e\u0431\u0456\u043b\u044c\u043d\u0456\u0441\u0442\u044c \u0456 \u043f\u0440\u043e\u0441\u0442\u043e\u0442\u0443<\/p>","protected":false},"featured_media":6888,"template":"elementor_header_footer","project_category":[],"class_list":["post-6887","quanto_project","type-quanto_project","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\nApteki.ua \u2014 \u0437\u0440\u0443\u0447\u043d\u0438\u0439 \u0441\u0435\u0440\u0432\u0456\u0441 \u043f\u043e\u0448\u0443\u043a\u0443 \u0442\u0430 \u0431\u0440\u043e\u043d\u044e\u0432\u0430\u043d\u043d\u044f \u043b\u0456\u043a\u0456\u0432 \u043e\u043d\u043b\u0430\u0439\u043d<\/title>\n<meta name=\"description\" content=\"UX\/UI-\u0434\u0438\u0437\u0430\u0439\u043d \u0441\u0435\u0440\u0432\u0456\u0441\u0443 \u0434\u043b\u044f \u0437\u0440\u0443\u0447\u043d\u043e\u0433\u043e \u0432\u0438\u0431\u043e\u0440\u0443, \u0431\u0440\u043e\u043d\u044e\u0432\u0430\u043d\u043d\u044f \u0442\u0430 \u0432\u0456\u0434\u0441\u0442\u0435\u0436\u0435\u043d\u043d\u044f \u043b\u0456\u043a\u0456\u0432 \u043e\u043d\u043b\u0430\u0439\u043d \u0437 \u0430\u043a\u0446\u0435\u043d\u0442\u043e\u043c \u043d\u0430 \u043c\u043e\u0431\u0456\u043b\u044c\u043d\u0456\u0441\u0442\u044c \u0456 \u043f\u0440\u043e\u0441\u0442\u043e\u0442\u0443\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/roman-uiux.de\/en\/projects\/aptekiua\/\" \/>\n<meta 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